Take time to get out and unplug for awhile :)
July 2011
19 posts
Swimmers take your Mark!
Everyday there is new road to travel down, choose well!
National Geographic Magazine- 7 Billion People Tech Usage Breakdown
via ngm.nationalgeographic.com
Incredible stats, Imagine cell phone use over 1 per person in the High income category. Massive Mobile penetration underway! Don’t have a smartphone yet, you will within 12 months.
If your catching this post on the Outside of Google, That's cause you c
Worlds Collide and yet there is peace in this moment!
Anyone Tested Facebook Video calling yet? http://www.facebook.com/videocall
Thanks to +Alex Schleber for sharing this post. Great Read! Vincent Mo ori
What Will Be the New Google?
Sometime in 2012, Google
is going to surrender its position as “the” place for search on the internet. I’m quite serious. What will replace it? Chatter marketing engines will. They’re going to be the leading source of online customer acquisition, retention and lifetime value sometime over the next year-and-a-half. You’ve probably never heard of chatter marketing engines because they haven’t quite hit the market yet, but you will — and very soon.
RELATED
- How to Develop the Web Next.0
- Putting the ‘R’ Back in CRM
- Best Practices for Integrating Your E-Marketing Efforts
5
Chatter marketing engines work by focusing on keywords and keyword phrases in a way that’s similar to how search engines work today. The major exception is that these engines canvas the internet for people taking actions around specific keywords, rather than people having to go to a search engine to type keywords into a box.
In addition, chatter marketing engines match keyword hits to a company’s customers and subscribers. Companies can directly tune in to online chatter to identify keywords and keyword phrases as they randomly appear in a multitude of sources and conversations. Then, companies can follow up with keyword hits by integrating targeted marketing messages either directly into the conversation or more personally to specific individuals participating in the conversation.
Chatter marketing can potentially change the marketing paradigm. Combining chatter marketing with fly-on-the-wall technologies brings marketing full circle to the offline networking days. The days where groups of people stood around a room chatting, savvy marketers would hover within earshot to eavesdrop and join conversations where their area of expertise would add value to the conversation, and at the same time generate new customer leads.
Chatter engines also provide marketers with the ability to isolate their company’s opt-in subscribers in real time as they participate in chatter conversations. Once subscribers are isolated, the company can market to them differently than they market to the chatter world at large. Companies can effectively communicate with all consumers whose chatter triggers predefined keywords and/or keyword phrases by integrating chitchat directly into conversations. Marketers have more aggressive options however, such as response email which is available to them for marketing to their opt-in subscribers.
When keywords are identified in conversations as coming from people who aren’t opt-in subscribers, companies can automatically integrate relevant responses directly into the conversation using chitchat, video chat, recommendation chat, friends and family chat, and/or review chat. For people identified as your subscribers, you have the added weapons of direct email and mobile communications.
Page 1 | 2
via retailonlineintegration.com
This is a must read by Neil Rosen, wow… I had the same feeling the other day!
What Will Be the New Google?
Sometime in 2012, Google
is going to surrender its position as “the” place for search on the internet. I’m quite serious. What will replace it? Chatter marketing engines will. They’re going to be the leading source of online customer acquisition, retention and lifetime value sometime over the next year-and-a-half. You’ve probably never heard of chatter marketing engines because they haven’t quite hit the market yet, but you will — and very soon.
RELATED
- How to Develop the Web Next.0
- Putting the ‘R’ Back in CRM
- Best Practices for Integrating Your E-Marketing Efforts
5
Chatter marketing engines work by focusing on keywords and keyword phrases in a way that’s similar to how search engines work today. The major exception is that these engines canvas the internet for people taking actions around specific keywords, rather than people having to go to a search engine to type keywords into a box.
In addition, chatter marketing engines match keyword hits to a company’s customers and subscribers. Companies can directly tune in to online chatter to identify keywords and keyword phrases as they randomly appear in a multitude of sources and conversations. Then, companies can follow up with keyword hits by integrating targeted marketing messages either directly into the conversation or more personally to specific individuals participating in the conversation.
Chatter marketing can potentially change the marketing paradigm. Combining chatter marketing with fly-on-the-wall technologies brings marketing full circle to the offline networking days. The days where groups of people stood around a room chatting, savvy marketers would hover within earshot to eavesdrop and join conversations where their area of expertise would add value to the conversation, and at the same time generate new customer leads.
Chatter engines also provide marketers with the ability to isolate their company’s opt-in subscribers in real time as they participate in chatter conversations. Once subscribers are isolated, the company can market to them differently than they market to the chatter world at large. Companies can effectively communicate with all consumers whose chatter triggers predefined keywords and/or keyword phrases by integrating chitchat directly into conversations. Marketers have more aggressive options however, such as response email which is available to them for marketing to their opt-in subscribers.
When keywords are identified in conversations as coming from people who aren’t opt-in subscribers, companies can automatically integrate relevant responses directly into the conversation using chitchat, video chat, recommendation chat, friends and family chat, and/or review chat. For people identified as your subscribers, you have the added weapons of direct email and mobile communications.
Page 1 | 2
via retailonlineintegration.com
This is a must read by Neil Rosen, wow… I had the same feeling the other day!
In US, Smartphones Now Majority of New Cellphone Purchases
In US, Smartphones Now Majority of New Cellphone Purchases
June 30, 2011
Apple iOS up, Android flat, RIM down among recent acquirers.
Smartphones continue to grow in popularity. According to Nielsen’s May survey of mobile consumers in the U.S., 38 percent now own smartphones. And 55 percent of those who purchased a new handset in the past three months reported buying a smartphone instead of a feature phone, up from 34 percent just a year ago.
Android continues to be the most popular smartphone operating system, with 38 percent of smartphone consumers owning Android devices. However, while Android also leads among those who recently purchased a new smartphone, it is the Apple iPhone that has shown the most growth in recent months.
For press inquiries or for more information on this article contact Nielsen
Tags: Android, Apple iPhone, iOS, Mobile, smartphone, telecom
via blog.nielsen.com
Huge Info, Pay close attention to the next 12 months. IF your a consultant get on the mobile marketing push. Goldmine awaits you!
Seth Godin Challenges you To FAIL! {VID}
This is classic SG, you gotta love the way he tells it like it is. Never gets old listening to the is Tech marketing Maven!
Amplify’d from www.youtube.com
See this Amp at http://bit.ly/q9uHtp
Google+ for Business coming “later this year,” shutting down non-user profiles
This is going to be HUGE for businesses, who knows it might even take out all those buggy google places profiles. Get on the list, If anyone has a G+ profile invite let me know. Still haven’t gotten on that yet.
Amplify’d from thenextweb.com
See this Amp at http://bit.ly/owUuPp
Google+ for Businesses coming - SIgn Up to get on Beta!
Google+ for Business coming “later this year,” shutting down non-user profiles
Reddit Stumbleupon
Google says it is planning to introduce Google+ for businesses before the year is out, allowing brands to create profiles on the site without using workarounds.
The company has asked businesses to hold off on creating consumer profiles for now, and will start doing tests with “non-user entities” soon, which will be available for any entity that is not an individual.
“It can be a team, an organization, a business, a brand, an NGO, a university, etc,” said Christian Oestlien, who made the announcement in the video below.
You can put your name down for these tests here, but Google has indicated the number of businesses involved will be very limited.
In the meantime, Google’s policy team will be shutting down the profiles of these non-user entities until the official feature becomes available. Unfortunately, this means The Next Web’s profile will soon disappear after amassing nearly 5,000 readers.
“They’ll be shut down whether they submit the form or not, assuming they’re not part of the experiment,” said Google’s Jim Prosser regarding existing businesses using consumer profiles.
“Some of the existing profiles might be included in our testing,” said Oestlien. “We’ll be reviewing everything on a case by case basis once we have a sense for user interest.”
via thenextweb.com
Majestic forces , the elegance is intoxicating!
Happy 4th Everyone, hope the fireworks are spectacular where you are!
The Numbers & Facts on Google Places Reviews.
This is insanely great DATA. Thanks a million to Phil for putting this together to go and show the importance of reviews around Places listings. I would love to know the effect of spreading reviews out among other sites like yelp, merchant circle, superpages, insidepages, yellowbot etc. Again, hats off to that awesome research. READ THIS it it’s entirety!
Amplify’d from www.localvisibilitysystem.com
See this Amp at http://bit.ly/jGpIvl
Ohhh Canada! Happy Birthday, enjoy your special day :)
